Zach Edwards on LinkedIn: 🥱 Every brand right now... trying to "tap into" culture and get in on the…
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Zach Edwards on LinkedIn: 🥱 Every brand right now... trying to "tap into" culture and get in on the…
Social. People are not only individuals but also belong to communities and are members of a society. Their behaviors are shaped by those around them and by collective symbols and stories. The new target unit for brands are a community and a society, not an individual. Modern brand strategy aims to address not just “jobs to be done,” but jobs to be
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
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Every Starbucks, like a TDW, is built with intention , to attract a pocket of people who feel resonance.
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For Gen Z, everything is content and all content communicates.Sharing a headline is a message. A photo is a vibe. A video is a mood. For a generation which holds such complex, nuanced sentiment, these nonverbal but colorful mediums are required to get across what's felt.
Matt Klein • Why We Need The New Rosetta Stone for Gen Z
Connection: Most brands today are in the coalface competing on features, benefits and price. If you don’t want your brand to become a commodity, you will need to make a deeper connection with your audience.
Stephen Houraghan • Brand Archetypes: The Definitive Guide [36 Examples]
These are businesses that understand that every single consumer interaction—from talking with customer service, to shopping on a website, to reading an interview with the founder—counts as “brand.”
Emily Heyward • Obsessed: Building a Brand People Love from Day One
"If there ever was a brand that seamlessly and organically mixed entertainment with community with commerce, that would be TELFAR. TELFAR’s website, Instagram account and TELFAR TV deliver a world that, at a first glance, seems to exist purely for its own enjoyment purposes. This is true; it is also true that it exists for enjoyment of the vast TEL... See more