Zach Edwards on LinkedIn: 🥱 Every brand right now... trying to "tap into" culture and get in on the…
linkedin.com
Zach Edwards on LinkedIn: 🥱 Every brand right now... trying to "tap into" culture and get in on the…
Really appreciated this spicy LinkedIn post from Chris Davis (CEO and heir to the New Balance empire) on their recent collab with Amine.
"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?
If you are a brand that "spon... See more
"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?
If you are a brand that "spon... See more