Second, I'm trying to create content that is more human and expressive. This is why I've been leaning into video—it's much easier to show emotion and create a deeper bond with your audience.

five seconds of footage, a mini-movie. In his old dorm room Wong had struck one-hit viral gold, but these days YouTube felt like a place where dedicated posting could bring in dedicated audiences. YouTube’s algorithms and money could reward the time and energy sunk into their mini-movies—at least for now.