YouTube golf is taking over. Will the PGA Tour 'like and subscribe'?
YouTube would likely never have become a staple of pop culture without the small, early team that cemented its coolness and nurtured its first viral hits. But at the same time, YouTube may not have become the behemoth it is today if it had kept relying on human curators.
Mark Bergen • Just a Few People Crowned Some of YouTube’s Earliest Hits
After the watch-time transition, beauty gurus shot up in YouTube’s charts. Nilsen could post ten- or fifteen-minute-long videos with relatively little editing.
Mark Bergen • Like, Comment, Subscribe
A strategic shift was under way at Google. The company had determined its video site should present media tailored just so for every viewer, the way social networks did.