You’re building an audience for the wrong reason
build a world, not an audience — kening zhu
keningzhu.comI’d argue that going viral isn’t what you really want, it’s building an audience that truly resonates with you and your interests and passions and story :)
katiexsocialsinstagram.comI wanted an audience, but I also knew that having the wrong audience would be worse than having no audience, because they'd constrain me with their expectations, forcing me to focus on one tiny niche of my worldview at the expense of everything else, until I became a parody of myself.
It was clear to me that the only way to resist becoming what... See more
It was clear to me that the only way to resist becoming what... See more
Gurwinder • The Perils of Audience Capture
2. People Who Believe In Themselves Prepare For Success
I'd hate for something I make to go viral and then watch as nothing changes afterwards. No new fans, followers, or subscribers even though that ONE thing I did hit so hard.
I'd hate to get a big opportunity—like a celebrity shoutout, or being introduced to someone who can change my life—and then... See more