Saved by Joe Gerber
Your TV is watching you
as set-top boxes get more sophisticated and deliver more usable data on who’s watching what.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
💰 PayPal is planning an ad network built off your purchase history LINK
PayPal plans to create an ad network using data from billions of customer transactions to target ads more effectively.
The new ad initiative, led by Mark Grether, aims to help businesses sell more by using PayPal's detailed knowledge of users' purchasing histories.
AI technology ... See more
PayPal plans to create an ad network using data from billions of customer transactions to target ads more effectively.
The new ad initiative, led by Mark Grether, aims to help businesses sell more by using PayPal's detailed knowledge of users' purchasing histories.
AI technology ... See more
Shortwave — rajhesh.panchanadhan@gmail.com [Gmail alternative]
Andrew Lewis succinctly put it: “If you are not paying for it, you’re not the customer; you’re the product being sold.”
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
As online video platforms seek a business model beyond advertising, and short videos start to look more and more like commercials, it turns out that commerce may be video’s killer app. And not only could video apps become ecommerce apps, but all ecommerce apps may also have to become video apps. Various platforms from China show us how this can be ... See more
Avery Segal • Ecommerce as Video’s Killer App | Andreessen Horowitz
These companies are building up a profile of you, to sell to advertisers who want to target you.