Your strategy portfolio has one critical job: Surprise!
If you tell your competition your tactics, they’ll steal them and it will cost you. But if you tell them your strategy, it won’t matter. Because they don’t have the guts or the persistence to turn your strategy into their strategy.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
The reason that you develop a strategy is to make sure that you/your business remains continuously relevant to the unfolding future so that you can flourish and endure not just today but also tomorrow. You need to navigate the ship of yourself (or your organisation) over time and into the future as that future unfolds and becomes the present.
Patricia Lustig • Strategic Foresight
Strategy is an imaginative act, and narrative is how it thinks, expresses itself, and brings others along. Which is where words come in. Whether expressed as conversation, brief, or presentation, strategy is meaningless and powerless without words. If you can’t put your strategy into words others cannot follow.
Martin Weigel • Martin Weigel
The most basic idea of strategy is the application of strength against weakness. Or, if you prefer, strength applied to the most promising opportunity.