Your strategy portfolio has one critical job: Surprise!
Your strategy is the long-lasting way you’re investing in reaching that goal. Your strategy sits above the tactics. A strategy might be to earn trust and attention. A strategy might be to be seen as the best and maybe only alternative. A strategy might be to have alliances and partnerships that enable you and your message to reach exactly the right
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
vision. A good strategy honestly acknowledges the challenges being faced and provides an approach to overcoming them. And the greater the challenge, the more a good strategy focuses and coordinates efforts to achieve a powerful competitive punch
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
In all cases, strategy is the process of confronting and solving critical challenges. I emphasize this because there is a widespread misconception that a business strategy is some sort of long-range sketch of a desired destination. I encourage you to think of strategy as a journey through, over, and around a sequence of challenges.
Richard P. Rumelt • The Crux: How Leaders Become Strategists
strategy is a mixture of policy and action designed to surmount a crucial challenge