added by Ilana Ettinger and · updated 2y ago
Your Startup Is a Movement
- - What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
from Positioning Your Startup is Vital — Here’s How to Nail It by First Round Capital
Jedric Viera and added
Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Some founders are not only the first-and-best sales-person, but also natural evangelists. More, they’re on a mission to educate the world about their passion. They don’t see a lack of interest as a barrier, but as an opportunity to change minds. That is a difficult, expensive, and slow path7, but it is a path, and one that could result in zealous,
... See morefrom Excuse Me, Is There a Problem? by longform.asmartbear.com
sari and added