Your Ordinary Is Your Audience’s Extraordinary
a simple, reductive truth: your brand is just a person, talking to other people, about something you’re both interested in.
Steve Bryant • The All New Brand & Content Workshop 🎉
Small Differences and Consistent Compounding
outlierspath.com
You must immerse yourself in the concept car version of the universe where your 1-of-1 vision clicks in an everyday way, and then express how that vision credibly relates to people’s actual lives.
Yancey Strickler • When Your Purpose Is 1-of-1
