Your Ordinary Is Your Audience’s Extraordinary
The key to finding your remarkability is to think about what makes you surprising, interesting, or novel.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
A better way to attract and build an audience is to create a world people want to inhabit .
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
Build a “digital world” around a valuable and interesting idea — a world so rich and captivating that people are attracted to it, want to explore, and inhabit it long-term , where true fans and happy customers organically emerge. I call this a ‘ Tiny Digital World .’
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
That’s because your brand establishes what is important to convey to your audience, guides how to write copy that will draw people in, and figures out how to promote yourself in a way that stands apart from competitors and shows your audience that you are right for them.
Bill Kenney • Conquer Your Rebrand
Your personal brand is how you establish a meaningful connection with your new audience and people who don’t know you yet. It’s the story you tell that makes everything you do make sense. It builds demand
Sara Nasser Dalrymple • More Sales Please: Promote your small business online, make consistent sales, grow without the grind
If your business has a virtual home online, make it the place where people come to be inspired, motivated and educated. As the guys at 37signals would say, make it the place where you generously “out-teach the competition.”
Bernadette Jiwa • Make Your Idea Matter: Stand out with a better story
Your business exists in the context of a marketplace, but also in the context of your lived experience.
Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more
Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more
Sari Az • Check your Pulse #49
And so, a good starting point for any brand to think like a curator is to create your own aesthetic world instead of simply relying on your product’s aesthetic or your visual handwriting. A brand’s aesthetic world is infinite: it extends to a pair of sneakers, a piece of furniture, a playlist, and even collaborations.