Your Necessary First Step to Creating Powerful UX Metrics

If your product trio is already negotiating outcomes with your product leader, congratulations! However, remember to keep these tips in mind as you set outcomes with your leader: Is your team being tasked with a product outcome and not a business outcome or a traction metric? If you are being tasked with a traction metric, is the metric well known?

Outcome-based road maps

first, that an outcome is a human behavior that drives business results, and second, to figure them out, we just need to understand what our customers are doing that drives the results that we care about.

The teams also had to provide an estimate of the specific, measurable business outcomes they believed each initiative would create.

Product teams often have to do some discovery work to identify the connections between product outcomes (the metrics they can influence) and business outcomes (the metrics that drive the business).