Your Necessary First Step to Creating Powerful UX Metrics

1. Who is the user? — How would you classify this group of people? What do they care about? What are their habits?


2. What problems do they encounter? — What do they want to achieve? What are their pain points? How do they think and behave? What evidence do we have for believing this?


3. How will they

Try to begin with establishing an outcome, not an output, and that outcome should be based on your customer and the problem you are trying to solve. Then use several metrics in the experience to measure that outcome so that you don’t rely on a single metric organization-wide to drive your product strategy

While defining the functional job correctly is important, uncovering the customer’s desired outcomes (the metrics they use to measure success when get the job done) is the real key to success at innovation.

The Great Steps of User-Centered Design: Step 1. Recognize that business results depend on making your users happy. Step 2. Realize that you are not your users. Step 3. Learn about your users by interacting with them. Step 4. Make the findings of this research understandable and actionable. Step 5. Make decisions based on this newfound user knowled