You’ll still need to grind your way toward reaching the first several hundred readers yourself, which does involve some hands-on effort. Without that original seed audience, there would be nobody able to recommend your book and organic growth couldn’t

In the first two months, tweet at least once a day so people see that you’re active, but spend most of your time finding and following interesting people using the techniques discussed in Chapter 5. Don’t worry if people follow you back or not. That will come in time. Building an engaged, meaningful tribe is the prerequisite to any future