5. It talks about one idea Your lead magnet should have one idea or goal as opposed to several ideas.

3. It provides a quick win Your lead magnet should tell your audience how to do something or outline a process quickly.

To get 100 repeat, loyal customers buying your products, your ideal customer needs to associate you with the topic of your offer. If you regularly publish posts, speak on podcasts, do guests posts, or share on a particular topic, you get associated with that topic. When you consistently deliver quality content and you go deep and narrow rather than

if we consistently deliver good products and services

Down-to-earth

Here’s a post I wrote that shows you step by step how you can find information about your ideal audience when you don’t have direct access to them yet: http://meera.tips/reader-profile.

Your offer forms a critical part of the prime touch point. Trust is secured when you meet their baseline expectations. But the real magic happens when you exceed expectations.

Wise

But what goes into a sequence? What do I put in? What should I leave out? I'm going to flip the question around and ask you: What do you want to achieve at the end of that sequence? You structure your email sequence based on that end goal.