Your First 100

It’s ideal to focus on 1–2 segments at most so that you can focus on speaking the right language to the right customer because each segment will have different triggers that make them buy.

Your ideal customer is on one side of the river, and the full transformation of what your business is helping her with is on the other side. The rocks that help her cross over are tiny steps toward that big transformation.

This is where content comes into play. You score with your content marketing if that 70% think of you and come to you when they’re ready. They may be ready tomorrow, a year later, or two years later. Your part in the process is to be present, cultivate trust, and build a relationship with them through content. Your ideal customer rewards you with l

Brand Loyalists prioritize “more emotive and experiential qualities, like trust and service.”5 One of the standout words they use to describe the brands they love is “experience.”

Here’s a post I wrote that shows you step by step how you can find information about your ideal audience when you don’t have direct access to them yet: http://meera.tips/reader-profile.

The key here is to know how to nurture repeat customers and loyal, raving fans. Rather than look out for a single, once-off sale, you want to shift your thinking and convert each buyer or subscriber into a repeat, loyal customer.

Your offer forms a critical part of the prime touch point. Trust is secured when you meet their baseline expectations. But the real magic happens when you exceed expectations.

Content that has the potential to get attention, inspire action in your ideal customer, and contribute to your business growth has to add to the literature in your niche and not to the noise. Value doesn’t come from feeding your audience with free tips that everyone else is already saying. You provide value when you’re able to inspire a commitment

Sophisticated