Your First 100
People buy from a brand because of the way it makes them feel and the meanings attached to it.
Meera Kothand • Your First 100
Inspiring
Meera Kothand • Your First 100
Knowledgeable
Meera Kothand • Your First 100
Alignment is key here. A lead magnet that’s aligned with the products and services you offer will attract someone who can then be primed to purchase from you.
Meera Kothand • Your First 100
- Plan how many emails you’re going to have in your sequence
Meera Kothand • Your First 100
Thoughtful
Meera Kothand • Your First 100
A consistent experience is comforting and makes it very hard for customers to go elsewhere once they’re hooked on to your brand.
Meera Kothand • Your First 100
How can this consistency be the transformational power (i.e. the newness and changeability) of writing and language. Playing on a paradox here. See Phillips on Emerson and style.But if it becomes complicated rather than clear, this could put people off (according to story brand book).Adorno would have something to say about this... How can nuance and complexity (i.e. What makes genuinely good exchange) be reconciled with marketing principles.through some sort of zen paradoxical logic...
Calm
Meera Kothand • Your First 100
- It contributes to your brand, your current product, and your future products What do you want your brand to be known for? What products do you have or will you have? A lead magnet sits at the top of your sales funnel and guides your reader to your paid offering. It should not be a stand-alone item but rather gel with your products and offers as wel
Meera Kothand • Your First 100
Your brand should feel the same to your audience every time they interact with it.