Your First 100
Authentic
Meera Kothand • Your First 100
The post touch point is the after sales service you receive.
Meera Kothand • Your First 100
For WWW this could be a community of writers!
Are you able to get your audience to take action on that content and at the same time turn that attention to business growth? That's what matters.
Meera Kothand • Your First 100
But what goes into a sequence? What do I put in? What should I leave out? I'm going to flip the question around and ask you: What do you want to achieve at the end of that sequence? You structure your email sequence based on that end goal.
Meera Kothand • Your First 100
the Big Idea as an “idea that can be sorted, absorbed, and understood instantaneously.” The big idea determines the narrative of your product and is the thread that runs through your prelaunch material, sales page copy, and overall promotion.
Meera Kothand • Your First 100
in order for that new fan or subscriber to buy, you need to create a painless, low-risk offer. These low risk, micro-commitments are called loss leaders or trip wires. These are small-ticket items that you offer your subscriber usually upon opt-in or early on in your email sequence. The idea isn’t to profit from that product but to quickly turn a s
... See moreMeera Kothand • Your First 100
A consistent experience is comforting and makes it very hard for customers to go elsewhere once they’re hooked on to your brand.
Meera Kothand • Your First 100
How can this consistency be the transformational power (i.e. the newness and changeability) of writing and language. Playing on a paradox here. See Phillips on Emerson and style.But if it becomes complicated rather than clear, this could put people off (according to story brand book).Adorno would have something to say about this... How can nuance and complexity (i.e. What makes genuinely good exchange) be reconciled with marketing principles.through some sort of zen paradoxical logic...
if we consistently deliver good products and services
Meera Kothand • Your First 100
Perhaps this could be quality of thought...
What raises interest in your solution: