Your First 100
- It’s different Are there similar lead magnets in your niche? While similar lead magnets in your niche are a sign that there is a demand for that lead magnet, you also need to know if the lead magnet is in oversupply. Is your niche tired of seeing it?
Meera Kothand • Your First 100
No matter what that channel is, make sure you capture these people on to a platform that you own. And you don’t own anything other than your email list. It’s email that gives you more than one opportunity to sell to your audience. It’s also email that gives you respite from the changing algorithms social media platforms throw your way.
Meera Kothand • Your First 100
Here’s what makes up an offer: • The most attractive promise or outcome of your digital product that your ideal customer will gladly pay for. Your product can have ten different outcomes or promises. But not all outcomes are created equal. Some are more important in the eyes of your ideal customer. You need to pick the most attractive ones that the
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A consistent experience is comforting and makes it very hard for customers to go elsewhere once they’re hooked on to your brand.
Meera Kothand • Your First 100
How can this consistency be the transformational power (i.e. the newness and changeability) of writing and language. Playing on a paradox here. See Phillips on Emerson and style.But if it becomes complicated rather than clear, this could put people off (according to story brand book).Adorno would have something to say about this... How can nuance and complexity (i.e. What makes genuinely good exchange) be reconciled with marketing principles.through some sort of zen paradoxical logic...
Knowing who the other players in your niche are will help you articulate your brand message clearly. What vibes do their brands give off? Can you find out who they’re attracting by the way they look and sound? What messages are they trying to convey and what do they offer? Have a look at their home page, their visuals, and their writing to find clu
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Down-to-earth
Meera Kothand • Your First 100
List out all the possible outcomes that your product could potentially lead your ideal customer to. Then measure their importance against what your ideal customer will be looking for. Not all those outcomes are going to speak to them. Just like burning in a single-minded brand identity into everything you do, your product should also hit on the sin
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What raises interest in your solution:
Meera Kothand • Your First 100
The key here is to know how to nurture repeat customers and loyal, raving fans. Rather than look out for a single, once-off sale, you want to shift your thinking and convert each buyer or subscriber into a repeat, loyal customer.