3. Get more people into your sequence How will your audience find or get into that sequence? How many pathways into the sequence are there? The more you create, the more subscribers you will have heading toward that end goal. Offer your lead magnet or content upgrade (which is an add-on or supplementary piece of material to a post) at the bottom of

2. Plan how many emails you’re going to have in your sequence

Wise

Why does what you’re talking about matter now? They’ve already made your job easier by opting into a resource to say they’re interested. Drill into the topic and convince them further on why it matters to them. Are there any myths they’re believing in that they shouldn’t? Are there any mistakes they may unknowingly be making? Content is where you g

the Big Idea as an “idea that can be sorted, absorbed, and understood instantaneously.” The big idea determines the narrative of your product and is the thread that runs through your prelaunch material, sales page copy, and overall promotion.

Your brand should feel the same to your audience every time they interact with it.

The most common underlying drivers behind why people buy are to 1. Save or make money 2. Save time 3. Increase emotional benefit/feel better 4. Ease pain, suffering, or negative emotions Think about how your offer fits into one of these drivers and focus your efforts there.

Knowing who the other players in your niche are will help you articulate your brand message clearly. What vibes do their brands give off? Can you find out who they’re attracting by the way they look and sound? What messages are they trying to convey and what do they offer? Have a look at their home page, their visuals, and their writing to find clu

Are you able to get your audience to take action on that content and at the same time turn that attention to business growth? That's what matters.