Your First 100

4. Analyze Once you have a good number of people go through your email sequence, it’s time to analyze and optimize that sequence. You want to identify what moves your target audience. You want to give them more of what they like and respond to. You want to duplicate the success of those emails with high open and click-through rates. The crucial point

What’s the real reason someone will be motivated to spend money on your product? People buy things because they solve a problem. Look at your offer through your customer’s eyes. Do they immediately understand how your product makes their lives easier? They’re not buying the drill. They’re buying the hole that helps them convert that dingy basement

While more content definitely doesn’t equate to better content, you want to create a few key content pieces (with an invitation to sign up for a related lead magnet or opt-in incentive) around the product you have.

Alignment is key here. A lead magnet that’s aligned with the products and services you offer will attract someone who can then be primed to purchase from you.

People need to see a marketing message several times before it registers and they understand what the product is about. There is an art to writing prelaunch content that teases, provides value, and promotes your product at the same time. You need to tread carefully and balance not giving away too much and giving away too little that they can't conn

Thoughtful

According to Brian Carroll, Author of Lead Generation for the Complex Sale,13 almost 95% of your audience or subscribers are not ready to buy. But 70% of them will eventually buy from you or your competitors.

Your email has to be a welcome interruption. People don’t mind being interrupted by email. They only mind if the interruption doesn’t make any sense to what they think they’re there for.

Brand Loyalists prioritize “more emotive and experiential qualities, like trust and service.”5 One of the standout words they use to describe the brands they love is “experience.”