Your First 100

What’s the real reason someone will be motivated to spend money on your product? People buy things because they solve a problem. Look at your offer through your customer’s eyes. Do they immediately understand how your product makes their lives easier? They’re not buying the drill. They’re buying the hole that helps them convert that dingy basement

2. Plan how many emails you’re going to have in your sequence

This is where content comes into play. You score with your content marketing if that 70% think of you and come to you when they’re ready. They may be ready tomorrow, a year later, or two years later. Your part in the process is to be present, cultivate trust, and build a relationship with them through content. Your ideal customer rewards you with l

To get 100 repeat, loyal customers buying your products, your ideal customer needs to associate you with the topic of your offer. If you regularly publish posts, speak on podcasts, do guests posts, or share on a particular topic, you get associated with that topic. When you consistently deliver quality content and you go deep and narrow rather than

get them to sign up for a wait list or VIP list or a challenge related to your offer. A VIP list is a simple page with a sign-up form that gives a sneak peek of what your offer is about. It gets your ideal buyer excited. It creates hype and having them make an effort to sign up is a micro-commitment on their part.

1. State the goal of your sequence What is the end goal or objective for your email sequence? • Are you going to ask for a sale for a product? • Are you looking to turn them into a client? • Do you want them to join your mastermind?

Sophisticated

This person is someone who you love to work with and serve. If you had a “poster boy or girl” for your brand, this would be them. Often, it’s your style that attracts these people. What type of person would you absolutely love to serve? Who would benefit the most from what you offer? And whom would you love to see represent your brand’s ideal custo

Here’s a post I wrote that shows you step by step how you can find information about your ideal audience when you don’t have direct access to them yet: http://meera.tips/reader-profile.

4. It leads your audience through a change Every piece of content on your website should bring your audience from A (their current state) to B (their desired state). Your product and your business’s core message should sell a “change.” The same with your lead magnet.