Your degree is Amazon's opportunity 📦 Transcend Newsletter XXVIII

Eventually, they may even gain leverage in this value chain and squeeze universities and other organizations out of it. Let’s remember these brands can go global to an extent no educational institution can.

Facebook could target every single marketing undergrad to get a Digital Marketing certificate in partner schools and offer them the most industry-relevant skills and product knowledge. Amazon could replicate it for AWS courses, and Apple could take over product design.

Starting with individual courses and reaching deep into their user base to find students will be BigTech’s first move into higher education.