What is the difference between these high-converting sites and the rest of us? Most of these sites enjoy great brand recognition and this translates into buyer trust. Your business may not have this same level of name recognition, so you have to work harder to build trust

“We need a better website,” is the statement that often gets things started. This is the wrong way to start, as it typically leads to a complete redesign with little regard for what is working and what is not.

Mongoose Metrics (MongooseMetrics.com) and If By Phone (IfByPhone.com) are two companies that track callers back to their source.

most of your buyers have very different concerns in mind as they go through the checkout process: “Am I paying a fair price?” “Can I trust this vendor with my credit card number?” “What if I’m not happy with the purchase when I receive it?” “Will shipping charges wipe away my savings?” “Should I think about this some more before I take action?”

Too many businesses fail to continue to communicate with their “leads.” Marketing doesn’t want to “spam” them with email and junk mail, so they stop the conversation altogether.

five primary conversion formulas: The brochure The publication The online store The consultative site The online service.

consultative formula assumes that the prospect has two primary problems: Understanding the set of solutions that can be brought to bear on a complex business problem Selling their recommended solution internally to influencers, gatekeepers, and check-writers.

“the pages I bring people to should keep the promise I make.”

What if you put one of the recommendations in this book to work on your site and made a change that would get just one more person out of every 100 to buy from you? So instead of getting two out of every 100, you got three to convert? It doesn’t sound like a big deal, does it? But by increasing your conversion rate from two to three out of 100,