Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist™

first question may be, “How are other businesses solving this problem?” Her next questions may be, “How are others in my industry solving this?” and “How are others in our state solving this?” The consultative site tells her.

mobile phone owners see their phones as very personal and private. They are reluctant to share their cell number for fear of receiving promotional content via text, or SMS. The carrot that you dangle in front of your site visitors to entice them to enter their mobile number must be highly relevant and valuable.

Understanding your visitors’ triggers is your golden key, as this knowledge changes the types of navigation and categories you’ll select.

consultative formula assumes that the prospect has two primary problems: Understanding the set of solutions that can be brought to bear on a complex business problem Selling their recommended solution internally to influencers, gatekeepers, and check-writers.

If you have content that goes viral, you will see a great deal of traffic. However, viral traffic often will not turn into subscribers, leads, or sales. It is often low quality.

You can’t drive traffic to any old website and expect good things to happen.

You must collect explicit permission to send text messages, and be sure to remind the visitor that they may be charged by their mobile service provider before they agree.

In a business setting, the cost of a bad decision has implications for the buyer’s career. Thus, business buyers tend to make decisions more conservatively than do consumers.

five primary conversion formulas: The brochure The publication The online store The consultative site The online service.