Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
Saved by sari and
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
All of these consumer brands end up being about two things, customer acquisition cost and lifetime
Invest like the Best • Unwrapping the Gift
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic • 2 highlights
amazon.com
Delayed gratification is a feature, not a bug Performance marketing and paid social carpet-bombing, no matter how targeted, do not create a human connection that all durable brands have and that makes them durable in the first place. A quick rush of sales following a paid social campaign or a stunt should not be a sign of positive ROI, but an inver
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
CAC: Customer Acquisition Chaos - by Rex Woodbury
digitalnative.substack.comdigitalnative.substack.com
The most important thing to figure out is the lifetime value of a customer. Here’s a simple example: What’s a new loyal customer worth to a supermarket?