Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
Saved by sari and
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
True loyalty is emotional and irrational, and often at odds with our survival instinct. To achieve it, brands are better off with membership programs than the point schemes. Figuring out a good membership scenario is even more important today with a proliferation of subscription models, private chat rooms, and an ever-increasing costs of paid... See more
Ana Andjelic • From Loyalty to Membership
Embracing a business model that prioritizes long-term customer value over short-term revenue is not easy.