Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
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Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Scale and Loyalty are more important online than offline, which drives much of the “winner take…
Gavin Bakermedium.com
True loyalty is emotional and irrational, and often at odds with our survival instinct. To achieve it, brands are better off with membership programs than the point schemes. Figuring out a good membership scenario is even more important today with a proliferation of subscription models, private chat rooms, and an ever-increasing costs of paid socia... See more
Ana Andjelic • From Loyalty to Membership
True loyalty is emotional and irrational, and often at odds with our survival instinct. To achieve it, brands are better off with membership programs than the point schemes.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Will the same paradigm and brand loyalty exist for Upworthy? When the atomic unit of success is a fleeting piece of content, is there a brand loyalty that translates into sustainable business value? Or will the dollars and traffic flow to whomever has the flashiest content at the time?