You should write something that you yourself would read.”
“OK, but don’t you have any promotional tips?”
“That was a promotional tip.”
“OK, but don’t you have any promotional tips?”
“That was a promotional tip.”
promotion
Saved by sari and
You should write something that you yourself would read.” “OK, but don’t you have any promotional tips?” “That was a promotional tip.”
Write the book you wish to read. Not the book you think will sell, not the book you think will win an award—the book that you want to read.
Mary Kole • Writing Irresistible Kidlit: The Ultimate Guide to Crafting Fiction for Young Adult and Middle Grade Readers
I can practically guarantee you—if you put your personality (or the personality the ad is supposed to be “from”) into your next promotion, you will see a dramatic hike in your response and profits.
Ben Settle • Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow
When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
David Ogilvy • Ogilvy on Advertising
To uncover interesting ideas, continuously make yournext point whatever interests you most. Skip everything that bores you.
When something bores you, it probably bores your readers too. And if something entertains you, it probably entertains them too. You're a proxy for your die-hard readers.
That’s the irony of self-indulgent writing: writing for y... See more
When something bores you, it probably bores your readers too. And if something entertains you, it probably entertains them too. You're a proxy for your die-hard readers.
That’s the irony of self-indulgent writing: writing for y... See more
Julian Shapiro • Writing Well - Part 2 - Writing First Drafts
In copywriting, what you write comes down to: The key benefit—What pain point or problem are you solving, and how? The value proposition—Why should readers trust you? Branding, messaging, and voice—What is the “personality” you’re trying to convey with what you’re writing? The call to action (CTA)—What action do you want your reader to take?