You should write something that you yourself would read.”
“OK, but don’t you have any promotional tips?”
“That was a promotional tip.”
“OK, but don’t you have any promotional tips?”
“That was a promotional tip.”
promotion
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You should write something that you yourself would read.” “OK, but don’t you have any promotional tips?” “That was a promotional tip.”
With one caveat: The copy must be entertaining and engaging.
Sabri Suby • SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
the entire goal of your ad is for your prospect to say, “Hey that’s for me.”
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Getting the message out about your business is like writing a book: Before you do anything else, think about what you have to say. What’s the message? Why is it important now, and why will people want to know about it?
Chris Guillebeau • The $100 Startup
Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. I am supposed to be one of the more fertile inventors of big ideas, but in my long career as a copywriter I have not had more than 20, if that. Big ideas come from the unconscious. This is true in a
... See moreDavid Ogilvy • Ogilvy on Advertising
Make the product the hero Whenever you can, make the product itself the hero of your advertising. If you think the product too dull, I have news for you: there are no dull products, only dull writers. I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been beca
... See moreDavid Ogilvy • Ogilvy on Advertising
“Who am I writing for?” It’s a fundamental question, and it has a fundamental answer: You are writing for yourself.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Make whatever it is you’re promoting “the setting” for the story.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
“I doubt if more than one campaign in a hundred contains a big idea. I am supposed to be one of the more fertile inventors of big ideas, but in my long career as a copywriter I have not had more than 20, if that. Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or
... See more