You should write something that you yourself would read.”
“OK, but don’t you have any promotional tips?”
“That was a promotional tip.”
“OK, but don’t you have any promotional tips?”
“That was a promotional tip.”
promotion
Saved by sari and
You should write something that you yourself would read.” “OK, but don’t you have any promotional tips?” “That was a promotional tip.”
The people you will be able to have deep conversations with have, like you, already been surprised by the simple, clear things. They need more to get high. And this “more” will be wildly idiosyncratic. It cannot be summarized in a list of writing rules.
So what do you do?
You ask yourself: What would have made me jump off my chair if I had read it... See more
So what do you do?
You ask yourself: What would have made me jump off my chair if I had read it... See more
Henrik Karlsson • A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox
- The content was distinctive. Great marketing begins with great content. These pieces were unique and conversational. In all three cases, nothing had ever been written like these posts. I took personal risks with this content, too—taking a stand, trying a new format, providing intense personal disclosure.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
My high-level advice—which supersedes everything below—is that you should decide what you want from your writing, and then completely ignore any advice which detracts from this goal.