You should write something that you yourself would read.” “O...

You should write something that you yourself would read.”

“OK, but don’t you have any promotional tips?”

“That was a promotional tip.”

from promotion

added by sari and · updated 1mo ago

Write the way you talk. Naturally.
from 10 Tips on Writing From David Ogilvy by Maria Popova
sari added
“A few tips on how to be a better writer:

– write about what fascinates you

– make one point per sentence

– use stories to make your point

– cut extra words like “really” and “very”

– read the whole thing out loud

– post publicly (you’ll try harder when you know others will read it)

And finally, be more thoughtful about what you consume. The quality of id... See more
from 3-2-1: On taking action, tips for writers, and good relationships by James Clear
and added
What can you tell the world about how you operate that’s informative, educational, and promotional?”
from Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered (Austin Kleon) by Austin Kleon
When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
from Ogilvy on Advertising by David Ogilvy
“Advice? I don’t have advice. Stop aspiring and start writing. If you’re writing, you’re a writer. Write like you’re a goddamn death row inmate and the governor is out of the country and there’s no chance for a pardon. Write like you’re clinging to the edge of a cliff, white knuckles, on your last breath, and you’ve got just one last thing to say, ... See more
from A quote by Alan W. Watts
rob hardy added
the best way to let others know about your work is to get rid of the word ‘promote’ altogether - it just isn’t a good fit for what creative people do. Instead, I like to tell people what my work is about, and let them make up their own minds.
from How to talk about your work in public
lili added
write the story you want to read.
from Steal Like an Artist: 10 Things Nobody Told You About Being Creative (Austin Kleon) by Austin Kleon
With one caveat: The copy must be entertaining and engaging.
from SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle by Sabri Suby

from 10 Tips on Writing From David Ogilvy by Maria Popova

from 3-2-1: On taking action, tips for writers, and good relationships by James Clear

from Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered (Austin Kleon) by Austin Kleon

from Ogilvy on Advertising by David Ogilvy

from A quote by Alan W. Watts

from How to talk about your work in public

from Steal Like an Artist: 10 Things Nobody Told You About Being Creative (Austin Kleon) by Austin Kleon

from SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle by Sabri Suby