“OK, but don’t you have any promotional tips?”
“That was a promotional tip.”
promotion
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You should write something that you yourself would read.” “OK, but don’t you have any promotional tips?” “That was a promotional tip.”
“I doubt if more than one campaign in a hundred contains a big idea. I am supposed to be one of the more fertile inventors of big ideas, but in my long career as a copywriter I have not had more than 20, if that. Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or
... See moreIt is the stuff about you that is odd that is interesting. So, don’t think to much about how you are supposed to do it, or what the genre convetions are. Just try to amuse yourself.
Another way to phrase it: the best writing tend to be when you surrender to your nature. This is hard to do!
Here is a classic pattern: you try really hard to do somethin
... See morecasual language. You want any and all self-promotion to sound like part of the story you’re telling.
Write the way you talk. Naturally.