You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Chris Goward

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How to Build Websites that Sell: The Scientific Approach to Websites

Peep Laja

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery

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Scientific Advertising

Claude C. Hopkins

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