You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Chris Gowardamazon.com
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Split testing is simply running two or more variations in your marketing creative to determine which is better. Start with the baseline control (your existing web page or creative elements) and implement a new version (the experiment) for comparison.
Alex Harris • Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
SIRFs Up - Catching the Next Wave in Marketing: The Story of How Spend to Impact Response Functions (SIRFS), Algorithms and Software Are Changing The Face of Marketing
amazon.com
Websites serve the ads that get clicked the most, and run random AB tests to compare which web page design and contents lead to the most buying.
Eric Siegel • Predictive Analytics
Book Recommendations: You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing, by Chris Goward, and Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp.