You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
amazon.com
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Websites serve the ads that get clicked the most, and run random AB tests to compare which web page design and contents lead to the most buying.
Eric Siegel • Predictive Analytics
Step 4 of the book, I detail the power of increasing conversions by using Split Testing and Multivariate Testing. The internet allows this testing
Ian Daniel • E-commerce Get It Right! Step by Step E-commerce Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips, Simplified for Your Startup & Small Business
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Avinash Kaushik • 1 highlight
amazon.com