you're never the intended audience
But I know who I follow on Twitter; they are voices I’ve chosen to incorporate into my feed. On TikTok, I never know where something’s coming from or why, only if I like it. There is no context. If Twitter is all about provenance — trusted people signing off on each other’s content, retweeting endorsements — TikTok is simply about the end result. E... See more
Kyle Chayka • Essay: How do you describe TikTok?
TikTok vs Reels 🤳
Same format.
Very different game.
Here’s the trap most creators fall into 👇
They post the same content on both platforms, expecting the same results.
But the psychology of the user is totally different 🧠
✨On TikTok: People come for discovery.
They’re open to unknown creators.
They want to be entertained, challenged, or surprised.
✨On Re
... See more- · Are we being reprogrammed by algorithms? In the last edition, I mentioned a recent tweet-er-xeet post by Twitter founder Jack Dorsey. Jack suggested that we should all be able to choose the algorithm that controls our timelines across social media products. But the underlying premise is more interesting: As social algorithms get far more effectiv
Reprogramming Humanity’s Primal Instincts & What We Learn From A Future “History of Tech” Class
