1. Design isn't about you.

Good design isn't pure self-expression. It's problem-solving. The work isn't yours; it's for an audience, a client, and a cause. Put ego second, impact first.

2. Ideas beat beauty.

Shiny doesn't mean smart. A simple idea, executed well, will always outlast decoration or new tech. Start with the thinking.

3. Look beyond... See more

Educate your fucking client .

I see all too often designers, developers, animators and creatives say one of the following statements -

• Omg that client is an idiot


• Oh they just don’t get digital


• It’s too hard for them to understand


• They just requested XYZ, hahahaha


• They just asked all the pages of the website to be turned into PDFs (probably not this one,

... See more