“People are reaching for work with a little dirt under its nails. Designers are rediscovering soul,” Spencer continues. “You can feel it — this hunger to make things that breathe, that feel lived in. This isn't about rejecting digital — it's about bringing humanity back into it.”

Second, because we can mass-produce “flawless” content, “flawless” content now feels cheap. It’s supply and demand: when you can generate 100s of blemish-free photos, podcast “recordings” without a single grammatical error, and detailed “research reports” in seconds, the value of these outputs drop to zero. AI made efficiency so simple that... See more

They binged Girls , snapped up digital cameras on eBay, and wore low-rise jeans with visible whale tails. Print magazines experienced a renaissance, with Gen Z driving demand for “something tangible and collectible” at a time when everything felt ephemeral. Bridget Jones creator Helen Fielding said “half the audience are Gen Zs” at her book... See more