You only compete with one thing
I got an email from a fellow who asked:
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I’ve been trying to think about my next B2B play but everytime I think of an idea I stop myself due to how saturated the markets are. How do you still win in a packed category? I feel like it’s a lot harder to win now than it was 10 years ago.
-J.B.__... See more
Jason Friedx.comFirst, make a list of the key characteristics and values of the major players in your industry. (If you’re a freelancer, this could be other people your clients consider hiring. If you’re a start-up, it could be the industry incumbents or your competition.) Perhaps they can offer a cheaper price to their clients, a focus on customer service, the sp
... See moreScott Belsky • The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
When you feel like you have to start out competing with the largest player in the market, you end up chasing your competitor’s growth instead of bettering your own offering.