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The lesson: Just like the origami builders, Sumi and I too have an egocentric bias. Our taste is most likely just our taste, and very few people share it—but it was hard for us to truly appreciate and understand this.
Dan Ariely • Payoff: The Hidden Logic That Shapes Our Motivations (TED 2)
itself. We should be aware of the source of expectations—whether it’s the pleasure of dreams and aspirations or the irrelevant allure of brand names, biases, and presentation. Or,
Dan Ariely • Dollars and Sense
Nudge: Improving Decisions About Health, Wealth, and Happiness: Improving Decisions About Health, Wealth and Happiness
amazon.com
I also believe taste is something we can and should try to cultivate. Not because taste itself is a virtue, per se, but because I’ve found a taste-filled life to be a richer one. To pursue it is to appreciate ourselves, each other, and the stuff we’re surrounded by a whole lot more.
Notes on “Taste” | Are.na Editorial
architecture. If you know what people like you tend to like, you might well be comfortable in selecting products you don’t know, because people like you tend to share your tastes.
Richard H. Thaler • Nudge: The Final Edition
From the early days of research on decision-making it has become clear that we choose from among descriptions of various things, not from among the things themselves.