You May Also Like

“sensory-specific satiety,

“positive affect,”

Fourth, they are inherently comparative.

“counter-adaptive”:

“efficient market” again: When all “known information” has already been built into stock prices (or restaurant ratings), amateur investors (or amateur diners) can do as well as experts.

Maddeningly, however, tastes are rarely congenital:

Liking is really about anticipation and memory.

reward and pleasure are not the same thing,”

“I’m not writing it down to remember it later, I’m writing it down to remember it now.”