To succeed with your product or service, you need to figure out what will prompt your customer at the right moment.

The first example of a call to action that works is the ‘simple ask’. “Interested? Let me know and I can send over a few times to chat.” And the other we refer to as the ‘specific benefit’. This one is a little more advanced. “Can you take on more clients? Let me know. And I can send over a few times to chat.”