Algorithms reward instant gratification, though your audience may prefer more depth and insights.

To stay visible, focus on synthesizing without losing depth.

Instagram CEO Adam Mosseri has flat-out admitted that follower count doesn’t matter anymore. Platforms decide what gets seen, not the people who actually follow you. The idea that going viral builds an audience is dead because an audience is no longer the goal.

Social platforms don’t care if you win or lose. They just need you to keep playing. Scrol... See more