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You Are Your Business Model -
The customer always gets what they want: In the case of an ads-driven business model where the advertiser is the true customer, that’s balanced political news alongside frivolous lifestyle stories as a canvas for ads. In the case of subscribers, it’s being flattered by having their own worldviews echoed back themselves in more articulate form.
Antonio Garcia Martinez • Twilight of the Media Elites
Advertising. It rewards publishers for merely attracting attention, rather than creating things people genuinely value. When this is the dominant model for funding media, the media becomes dominated by sensationalism, frivolities, conspiracies, and tribalism.
Nathan Baschez • Substack’s Ideology
products. The overriding impression is of a one-way relationship with bland retail branches advertising apparently great financial deals,
Brett Scott • Heretic's Guide to Global Finance: Hacking the Future of Money
A store manager cuts staff hours to meet a bonus target. The bonus lands. Service declines, reviews worsen, and repeat business drops.
Nearby, a startup’s algorithm reallocates $2 million across platforms in real time based on performance. There is no bonus, no gaming, just a system optimizing... See more
John Brewtonsubstack.comBusiness model shapes outcomes. In a subscription based model, you build tools people use and pay for. In an ad-based model, you build engagement hacks.
As Tristan Harris put it:
“we've moved away from having a tools-based technology environment to an addiction and manipulation based... See more