Take the time to look at a few examples of people who have made videos that went viral to promote a brand on YouTube: 1. “Will it Blend?” for Blendtec 2. “Mattress Domino” to promote a company that makes beds 3. “Nike Failure” ad for its sportswear If you are looking for more examples of viral videos, check out the YouTube Playlist:

Your aim is to explain your brand in three words, or a couple of sentences.

Principle 1 - You are Your Brand!

1. Understand your passions fundamentally 2. Build your expertise naturally 3. Deliver your value powerfully 4. Get paid rightfully

Biogs and Contact Details Noam Kostucki Maverick by nature, Noam is an award winning speaker and co-founder of three social enterprises: • Seeducation to help people make a living from doing good • Redefine Us to help organisations improve their performance by redefining how they see themselves, their people and the way they communicate • FlavrBox

not to say that you are stupid, or that the customer is fickle, but miscommunication is easy. What I say is not exactly what I think. What you hear is not exactly what I said. And what you understand is based on what you heard… Which can end up being a long way from what I thought.

Branding has been around since nature “invented” mating: we have all seen nature’s amazing ability to create beautiful flowers. All of the energy and food needed for the plant to survive is provided by an underground roots structure and simple green leaves. So why put so much effort in gorgeous petals with vivid colours and intricate shapes? Nature

Now let’s get you thinking about your brand. If you had to choose one story to describe who you are, which would it be? It can be something that happened to you, a story inspired by someone else, a fictional story or even a metaphor. …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. ………………………………………………….

In practice, I ‘rent’ my brain for money: people pay me to use and abuse my experience and time. But of course conventions prefer my business card says ‘trainer’, ‘coach’ or ‘consultant’… as using ‘mind prostitute’ could lead to serious confusion! Despite the ‘controversial’ aspect of this term, I believe it brings back home the message that we all