You are Your Brand!: Everything you know about branding but never thought applied to you
amazon.com
You are Your Brand!: Everything you know about branding but never thought applied to you
********************************************* What is your understanding of a brand? How would you define what a “brand” is? …………………………………………………. …………………………………………………. …………………………………………………. ………………………………………………….
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
Personal Branding: Five Principles
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
Branding has been around since nature “invented” mating: we have all seen nature’s amazing ability to create beautiful flowers. All of the energy and food needed for the plant to survive is provided by an underground roots structure and simple green leaves. So why put so much effort in gorgeous petals with vivid colours and intricate shapes? Nature
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(1) - Name: …………………………………… How do they see you? ………………………………………………… ………………………………………………… ………………………………………………… What do they think are your strengths? ………………………………………………… ………………………………………………… ………………………………………………… What do they think are your weaknesses? ………………………………………………… ………………………………………………… ………………………………………………… How do they think others perceive you:
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What are the top three questions or challenges you would like answered about branding? 1.………………………………………………. ………………………………………………… 2.………………………………………………. ………………………………………………… 3.………………………………………………. …………………………………………………
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
1 - the fastest way to grow my brand WITHOUT social media.2- best ways to connect with people when you can’t be available all the time3 - how to not fuck up
3 Steps to Grow your Brand Identify
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
“If you've got a small business and a product or service that is not popular, you simply have to change your product or service to be more popular.” - Ben Cohen, founder of Ben & Jerry’s
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
Biogs and Contact Details Noam Kostucki Maverick by nature, Noam is an award winning speaker and co-founder of three social enterprises: • Seeducation to help people make a living from doing good • Redefine Us to help organisations improve their performance by redefining how they see themselves, their people and the way they communicate • FlavrBox
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and adapt to new circumstances. You cannot assume that methods which have worked for you or for others in the past will necessarily work for you now. This is perhaps best illustrated in Seth Godin’s principle of the “purple cow”[3]: if you drive through the countryside and see a cow, you won’t stop. A cow in the countryside is, after all, quite
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