You are Your Brand!: Everything you know about branding but never thought applied to you

Noam says: “The simplest way to look at how to make money is to offer what people are happy to pay for… which is why I’ve always considered myself a sort of ‘mind prostitute’!

If you could change one thing in the world, what would you change? What is one thing that bothers you, that deeply annoys and frustrates you, and how would you like it to be in a perfect world? ………………………………………………… ………………………………………………… ………………………………………………… …………………………………………………

To conclude on what makes a successful brand: the one and most important characteristic of a successful brand is that all its parts are aligned. What you say is coherent with your actions: Say what you do and do what you say.

they invited women to join focus groups to talk about the product: how do they feel about it? What do they like and not like about it?

Here’s your opportunity to ask people you trust to give you honest opinions about how they see you.

How do you currently communicate with people who need to hear about your brand? What channels of communications do you use? Which ones do you not use and why? Newspapers – Magazines – Trade papers – Radio – TV – Facebook – YouTube – Twitter – Blogs – LinkedIn – Quora – Networking events – Other events – Word of mouth – Flyers – Business cards – Ema

Promoting yourself on social media without a brand identity is like buying a tractor before deciding what to farm. - Noam Kostucki

Influence… is the capacity to have an effect on the character, development or behaviour of someone. Persuasion… is the ability to cause someone to adopt a certain position, belief or course of action. Manipulation… is the skill to shape and control people’s beliefs, skillfully, cleverly or deviously.

Personal Branding: Five Principles