You are Your Brand!: Everything you know about branding but never thought applied to you

You aim is to have a list of actions and behaviour you have that support your brand identity.

the expected boom in sales did not occur.

What makes you special? What do people like about you? What characteristics do you like most about yourself? ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… What do you do well? What are your strengths? ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………

Principle 4 - Branding is as expensive as you want it to be.

Deliver

“If you really want to do something, you'll find a way. If you don't, you'll find an excuse.” - Jim Rohn

We highly recommend Paul Arden’s book “Whatever you think, think the opposite” as a fabulous piece of inspiration for doing things differently.

To conclude on what makes a successful brand: the one and most important characteristic of a successful brand is that all its parts are aligned. What you say is coherent with your actions: Say what you do and do what you say.

Your aim is to explain your brand in three words, or a couple of sentences.