You are Your Brand!: Everything you know about branding but never thought applied to you

1. Understand your passions fundamentally 2. Build your expertise naturally 3. Deliver your value powerfully 4. Get paid rightfully

Personal Branding: Five Principles

To conclude on what makes a successful brand: the one and most important characteristic of a successful brand is that all its parts are aligned. What you say is coherent with your actions: Say what you do and do what you say.

Communicate

The example of Samuel Maverick illustrates the way in which even those who work hard to resist developing a brand do paradoxically develop a brand defined by their decision to resist the “mainstream” drive to have a brand… hence the title of this book: You are your brand!

the hidden parts are full part of your perceived brand: people know that there are parts of your life which they don’t know about, which leaves it to their imaginations to fill in the gaps. You can best understand the human capacity for filling the gap by looking at the following image. What do you see? If you see a triangle, you’ve supported the t

It is true that companies benefit from customers loyalty, but it is customers who decide which brand to reward with their loyalty.

If a book had to be written about you, what would be its title, main plot and the grand finale? ………………………………………………… ………………………………………………… …………………………………………………

What do you want to achieve by reading this book? What do you want to get out of it? …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. ………………………………………………….

not to say that you are stupid, or that the customer is fickle, but miscommunication is easy. What I say is not exactly what I think. What you hear is not exactly what I said. And what you understand is based on what you heard… Which can end up being a long way from what I thought.