You are not a commodity
mail.google.com
You are not a commodity
On the other hand, a smart marketer can build a product or service that’s worth searching for. Not the generic term, but to find you, the thing you built, the specific. When you do that, Google’s on your side. They actually want you to be found when someone searches for you.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Famously, when Gmail came along, Google told us to stop trying to organize (and delete) our email and instead just rely on search to find what we’re looking for. Broadly I’d say that approach has worked well, and in the vast majority of cases, I err on the side of risking losing track of something later instead of spending the time to organize it n
... See moreColin Nagy • The Folksonomy Edition
An e-mail account is one of the most sacred, personal things people possess.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
23 Truths I Wish I Knew at 23
mail.google.com
Email used to be a tool. Now it's a trap disguised as productivity.More speed, more features, more noise.Inbox zero was a lie.We're building Sunflower for people who still believe focus is worth protecting.
Sunflower. An inbox that works, for you.
When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the pr
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