You Are Killing Your Greatest Ideas
But even when AI becomes more sophisticated, it will still be backwards looking, relying on an analysis of things-already-done. There’s certainly some truth to the claim that ‘everything is remix’ (Harry Potter = Star Wars; Jaws = Beowulf). But only some. It’s perhaps more accurate to say that ‘everything is remix + experience’. Truly creative peop... See more
AI is great at generating copy that aligns, by definition, with the average. But if you want to rise above the flood of competent, well-structured, soulless copy, you’ll need to cultivate taste, originality, and a distinct point of view.
Luke Hopping • Strunk and White and ChatGPT // BRXND Dispatch Vol 81
The problem for AI is that creative work is not predictable. It is not about statistical likelihood or simply mashing up the familiar—it is about leaps in logic and counterintuitive juxtapositions. It is about the unique experience of the individual, and seeking to do what has never been done before. It is about the least predictable next word or p
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