Yes, LLMs Can Be Better at Search Than Traditional Search

If you’re an expert navigating a novel problem, an LLM won’t imagine a new solution for you. But they become a gift for generalists, who can use them to get up to speed in new domains much more quickly, and resurface and apply knowledge from other fields easily. Generalists can use their adaptability and imagination to work through any “wickedness”... See more

Humans are bad at coming up with search queries. Humans are good at incrementally narrowing down options with a series of filters, and pointing where they want to go next. This seems obvious, but we keep building interfaces for finding information that look more like Google Search and less like a map.

All information tools have to give users some wa... See more

Unlike vertical search aggregators, boutique search engines feel less like yellow pages, and more like texting your friends to ask for a recommendation. They have constrained supply, which is the foundation for their biggest moat - trust. Importantly, boutique search engines introduce new business models that don’t rely on advertising.

The best emphasis should be on "finding," not searching. The need is for filters of a more refined, catered kind.