Yes, LLMs Can Be Better at Search Than Traditional Search
“Grounding” an LLM in search is a technical process where basically the opposite of what you think happens. You’d think grounding means: “Find the best sources, then write the answer.” But with LLMs, it’s often: “Write the answer, then find sources that sort of back it up.” It’s like writing a school essay and adding the citations after.
Instead of
... See moretomcritchlow.com • Google Is Grounded and Needs to Learn How to Soar
A very common trope is to treat LLMs as if they were intelligent agents going out in the world and doing things. That’s just a category mistake. A much better way of thinking about them is as a technology that allows humans to access information from many other humans and use that information to make decisions. We have been doing this for as long a... See more
Steven Johnson • Revenge of the Humanities
This study completely changed how I use AI to create high-quality content that ranks on search & LLMs.
Breaking down what you need to know (and the results) here: https://t.co/R6AbAbWQje
The Boring Marketerx.comIt’s your researcher. Whether you are looking to learn about a new field, want to see who the experts are in a specific industry, or would like to know more about a particular company or product, LinkedIn gives you the 4-1-1.
William Arruda • Digital You: Real Personal Branding in the Virtual Age
Google is extraordinarily good at answering the “what is this thing?” question. It’s less good at answering the “what do the people who know about the thing think about it?”