X. It’s what’s happening

It lives and breathes and churns on the in-the-moment musings of celebrities, politicians, and cool people like you!

Now it’s about a big idea expressed in many ways that is created in collaboration with consumers and molded in an ever-changing technology world.

Transformation can be defined as significant changes in form, structure, or meaning-making. It can also be described as a much deeper process, including “the unleashing of human potential to commit, care, and affect change for a better life.”16