Sir John Hegarty's creative manifesto
via Kris Andrew Small + WeTransfer https://t.co/qo2XzB4cYl
Sir John Hegarty's creative manifesto via Kris Andrew Small + WeTransfer https://t.co/qo2XzB4cYl
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance
... See moreSomething you can’t cheat: The quality of your work shapes the calibre of your clients.Something you can’t ignore: The impact of your work defines your long-term success.Something that matters: Insight is only as powerful as how it moves people and sparks lasting change.Something we often forget: The noise in our industry is just noise. The real fi... See more
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Promotional Principles for Creative People
docs.google.com101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau