The field of cars of the first grade is now practically monopolized by the Ford. At present it is being invaded by Chevrolet. It is not recommended that the General Motors Corporation attempt to build and sell a car of the Ford grade, as the Ford sells at the lowest price within the first grade. Instead it is recommended that the General Motors Cor

American cars were not simply more numerous; they were also much bigger than cars in other countries. On average, they were three quarters of a ton heavier than those made in Europe and Japan, and their V-8 engines had more than twice the engine capacity of the four-cylinder engines most prevalent elsewhere. As a result, they used a lot more fuel.

To sum up, here are all the Green Premiums from this chapter:19 Would most people be willing to accept these increases? It’s not clear. But consider that the last time the United States raised the federal gas tax—imposed any increase at all—was more than a quarter century ago, in 1993. I don’t think Americans are eager to pay more for gas.

By 1920 its lineup ranged from Chevrolet at the low end through Oakland and Olds, Scripps-Booth and Sheridan, to Buick and Cadillac at the top. But GM’s product lineup, having been assembled through acquisition, was a shambles. There was lots of overlap between brands in the middle of the range, while the lowest-price car was too expensive (the che