Traditional accounting metrics, like revenue, profit, and return on investment (ROI), aren’t helpful at the early stages because they all track numbers that are negative or near zero. Even at later stages, relying solely on aggregate revenue can prevent you from uncovering the right growth strategies.

The core information you want to relay to your firm after a conversation is what the business does, who they sell the product to, any metrics, revenue, growth, projections and your overall thoughts on the business as an investor.

“Less is more” when it comes to an investor presentation. There are only a few key things most VCs look at to understand and get excited about a deal: the problem you are solving, the size of the opportunity, the strength of the team, the level of competition or competitive advantage that you have, your plan of attack, and current status. Summary f