Saved by Prashant and
I 100% agree with this take. https://t.co/PxnMvLtGBF
Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project... See more
Debbie Millman • WePresent | the Personal Brand Paradox
Thoughts on "building a personal brand"...
- Over-optimized profiles = try hard = low status
- Chasing engagement trades off authenticity
- Writing about others is lame and has no moat
- Being an expert is overrated, just be yourself in public
- Being a hypocrite for "your team" = you're a loser
- Reputation beats reach every time
- Posting should be... See more
- Over-optimized profiles = try hard = low status
- Chasing engagement trades off authenticity
- Writing about others is lame and has no moat
- Being an expert is overrated, just be yourself in public
- Being a hypocrite for "your team" = you're a loser
- Reputation beats reach every time
- Posting should be... See more
Kevin → Plant Daddy • Tweet
One of the greatest mistakes we’ve ever done was to fall into that trap that we should be promoting ourselves as “brands”. You know, with all the ‘create a persona’ that would reflect your best work on social media and the rest of the crap. Fuck that.