Saved by Prashant and
I 100% agree with this take. https://t.co/PxnMvLtGBF
Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project... See more
Debbie Millman • WePresent | the Personal Brand Paradox
Develop a fucking personality. You play it so safe on twitter, you think you’re a politician.
No one cares about you. You’re guarding a reputation you don’t have. And you never will unless you have an edge.
Have opinions, take sides, share your real thoughts. The worst case is AI generated... See more
vasx.comOne of the greatest mistakes we’ve ever done was to fall into that trap that we should be promoting ourselves as “brands”. You know, with all the ‘create a persona’ that would reflect your best work on social media and the rest of the crap. Fuck that.
De-brand
Brandifying my online life was a mistake