Here's an ad I made for JBL during my coffee break.
Which company should I do next? https://t.co/XxnJCw2U1C
Here's an ad I made for JBL during my coffee break. Which company should I do next? https://t.co/XxnJCw2U1C
Research shows that most commercial messages contain too many elements, all competing with one another for our understanding. And the elements themselves may be uninteresting, unclear, or off-message.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more
Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
I advise you to include the brand name in your headline. If you don’t, 80 per cent of readers (who don’t read your body copy) will never know what product you are advertising.
David Ogilvy • Ogilvy on Advertising
the commercial insists on an unprecedented brevity of expression.