#Disemination and #implementation go hand-in-hand, but it's important to also clearly distinguish between the two. The authors of this paper look closely at dissemination, like how it's defined, key contracts & frameworks, and more. 📎Read: https://t.co/CjqwCwhklL https://t.co/r11fbBJyI6
CM involves three of the nine information transfer elements (identification, selection, acquisition).
In his 1962 book Diffusion of Innovations, Everett M. Rogers was the first to formally describe how innovations spread through society. Thirty years later, in his book Crossing the Chasm, Geoffrey Moore expanded on Rogers’s ideas to apply the principle to high-tech product marketing. But the Law of Diffusion of Innovations explains much more than j
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Sarah Wong added
Define the problem Explore the context Craft the intervention Implement within the product Determine the impact Evaluate what to do next
Adam Zeiner added
First, combine interventions. For flu shots, we knew trust was important to address and faith-based efforts had a lot of support. We also knew that physical availability and convenience were important to reducing inhibiting pressures around physiological and actual costs. So we took the intervention of faith-based support and the intervention of a
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.implementation
the holistic view of the system implementation.