#Disemination and #implementation go hand-in-hand, but it's important to also clearly distinguish between the two. The authors of this paper look closely at dissemination, like how it's defined, key contracts & frameworks, and more. 📎Read: https://t.co/CjqwCwhklL https://t.co/r11fbBJyI6

In recommendation media, content is not distributed to networks of connected people as the primary means of distribution. Instead, the main mechanism for the distribution of content is through opaque, platform-defined algorithms that favor maximum attention and engagement from consumers.

Distribution — arguably the most important driver of failure or success in the fast-growing digital health domain — was historically a very steep hill to climb. Some of that was simply due to the overall immaturity of the market and its inability (or resistance) to absorb and pay for novel, technology-based products that didn’t slot easily into exi... See more

Whereas in social media, people see content from their friends regardless of the quality of the content, in recommendation media, content distribution is optimized for engagement. This results in very little waste in a feed, and consumption patterns are highly efficient.