#Disemination and #implementation go hand-in-hand, but it's ...

#Disemination and #implementation go hand-in-hand, but it's important to also clearly distinguish between the two. The authors of this paper look closely at dissemination, like how it's defined, key contracts & frameworks, and more. 📎Read: https://t.co/CjqwCwhklL https://t.co/r11fbBJyI6

The Center for Implementation

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In his 1962 book Diffusion of Innovations, Everett M. Rogers was the first to formally describe how innovations spread through society. Thirty years later, in his book Crossing the Chasm, Geoffrey Moore expanded on Rogers’s ideas to apply the principle to high-tech product marketing. But the Law of Diffusion of Innovations explains much more than j

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The spread of ideas depends on their ability to be understood. The adoption of technology depends on how easy it is to use.

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At what level of scale will the intervention be situated? • How does this project connect and amplify with the others? • How does the intervention connect to both the long-term vision and the near-term milestone(s) ? • Does it represent changes in material (artifacts/processes/ technology/policy etc) or non-material factors (attitudes/beliefs/ valu... See more

Terry Irwin & Gideon Kossoff • Designing System Interventions - Transition Design Canvas

The easier an innovation is to try, the faster it can diffuse—as long as it works and has a valued perceived benefit. When people can reassure themselves that something works before they put money on the table for it, they are more likely to purchase it in the long run.

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Define the problem Explore the context Craft the intervention Implement within the product Determine the impact Evaluate what to do next

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How could we communicate our message? How much time and effort will it take? How could the solution look and feel? How will this be produced? How will this be maintained? How will this be measured? How will we know if we've succeeded?

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By mapping the components of individual services (or portfolios of services) against these two axes, perhaps we can explore their relationship to systems change. To what extent are we tweaking around the edges of the existing system, versus changing the behaviour of the system itself — and how ambitious is the effort?

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spread the word about the innovation far and wide.