for hiring anyone who remotely touches strategy you should prioritize people who actually get culture, society, & human nuance. strategy at its core is applied anthropology. if the person can’t decode vibes, trace behavior, & see how a tiktok dance, a local election, & a subway ad are all part of the same current, then they’re just kinda doing an empty corporate dance.

signüllx.com

Seth Godin The Song of Significance

Graham Duncan Blog What’s going on here, with this human?

Verne Harnish Scaling Up : How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)