for hiring anyone who remotely touches strategy you should prioritize people who actually get culture, society, & human nuance.
strategy at its core is applied anthropology. if the person can’t decode vibes, trace behavior, & see how a tiktok dance, a local election, & a subway ad are all part of the same current, then... See more
signüllx.comfor hiring anyone who remotely touches strategy you should prioritize people who actually get culture, society, & human nuance. strategy at its core is applied anthropology. if the person can’t decode vibes, trace behavior, & see how a tiktok dance, a local election, & a subway ad are all part of the same current, then they’re just kinda doing an empty corporate dance.
the hardest part of building great products & new companies isn’t the tech esp with ai—it’s understanding people at a deeper level. how they think / what they want (often before they know it), how culture/behavior is shifting, & where the world is headed.
the product itself is pretty easy to build. ux patterns are often... See more
signüllx.com
If I was running a B2B company today, I'd be on the market to hire this role right away.. https://t.co/Bj2UJk66Q6
Here’s my take on @nikitabier’s wild success in consumer software.
He’s already shared many specific tactics but if you want to build his underlying skills, the “magic” in Nikita’s formula is really driven by three foundational areas:
1. User Psychology - Nikita profoundly understands human... See more
Emery Wellsx.com