building great products is less about the product & more about the story people want to tell themselves for using it. you’re not selling software. you’re selling status. identity. possibility.
i was just talking to my friend (we were on a walk through madison square park) about how a ton of products today don’t struggle because they’re bad (they’re in fact really good). they struggle because no one can understand why they matter.
what’s missing isn’t code or design. it’s clarity. it’s a story people remember & repeat.
distribution shou... See more
signüllx.com
100k+ followers. 15k+ newsletter subs. 1,500+ paid subs. latter two in ~90 days. crazy.
thanks for tuning in, & making this so much fun. being able to share ideas is the ultimate human freedom.
for the past 8 months, i’ve tried to do that. now, it’s time for the next medium: software. because with ai, code is communication. emotion is interface.
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signüllx.comIf you pay attention, you’ll see that today’s winning brands understand the customer’s story is the only one that matters. Your most important job as a brand is to show people whom they can become with your product.
Great brands know this and understand they are in the business of helping people realize their potential, regardless of what the produc... See more
Great brands know this and understand they are in the business of helping people realize their potential, regardless of what the produc... See more