with few exceptions, anything that becomes commoditized and ubiquitous - from shoes and clothing to watches and cars - spurs demand for a more scarce and meaning-infused version (often with brand/story and quality driving the premium).
this is now happening to content.
scott belskyx.comwith few exceptions, anything that becomes commoditized and ubiquitous - from shoes and clothing to watches and cars - spurs demand for a more scarce and meaning-infused version (often with brand/story and quality driving the premium). this is now happening to content.
This is what commoditization is. It is when a resource becomes so ubiquitous that it loses its perceived value.
Simon Sinek • Leaders Eat Last: Why Some Teams Pull Together and Others Don't
Things that aren't a commodity and can make you stand out: Taste, obsession and attention to detail.