with few exceptions, anything that becomes commoditized and ubiquitous - from shoes and clothing to watches and cars - spurs demand for a more scarce and meaning-infused version (often with brand/story and quality driving the premium).
this is now happening to content.
with few exceptions, anything that becomes commoditized and ubiquitous - from shoes and clothing to watches and cars - spurs demand for a more scarce and meaning-infused version (often with brand/story and quality driving the premium). this is now happening to content.
"Nonsense," you might say. "At the end of the day, you need to sell something; narratives are not enough." But aren't they? Another difference between the old world and ours is that we no longer sell things. In the past, the content was used to sell stuff: Executives from manufacturing companies got their TV channel buddies to produce Soap Operas i... See more
Dror Poleg • In Praise of Ponzis
Content will be the new storefront. Brands will become media companies first, with purchasing feels like a natural extension of binge-watching their content.
Greg Isenberg • The Future of Commerce - Greg Isenberg
As technology expands the array of entertainment and consumption options, the value of familiar and trusted brands increases dramatically
KG • Letter #8: Bob Iger (2005)
it’s just getting harder for brands, particularly new brands, to achieve and sustain that kind of fame because there are fewer opportunities for them to send messages that everyone sees, due to the way media has shattered into a million tiny pieces. Thus common knowledge is rarer, more valuable and more expensive than ever. The price of Super Bowl ... See more