with few exceptions, anything that becomes commoditized and ubiquitous - from shoes and clothing to watches and cars - spurs demand for a more scarce and meaning-infused version (often with brand/story and quality driving the premium).
this is now happening to content.
with few exceptions, anything that becomes commoditized and ubiquitous - from shoes and clothing to watches and cars - spurs demand for a more scarce and meaning-infused version (often with brand/story and quality driving the premium). this is now happening to content.
Let’s look at uncertainty first. This is especially important in media, because content is, for the most part, consumable. This creates a problem that we all must solve for ourselves each day: finding new good things. This is why branding is so important in content. Most content out there is junk and not right for us. But some of it is amazing. Bra... See more
Nathan Baschez • Why Content Is King
The remaining scarcity in an abundant society is the type of attention that is not derived or focused on commodities. The only things that are increasing in cost while everything else heads to zero are human experiences—which cannot be copied. Everything else becomes commoditized and filterable. The value of experience is rising.
Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
as every brand floods the zone w/ personalized and ever-optimized content, where will our preferences shift?
when anything becomes commoditized and ubiquitous, humans tend to crave the opposite. perhaps "the creator economy" will shift to a "meaning economy?" https://t.co/2Fdsx1oyZa
The New Stack of Entertainment, Tensions of the AI Age, & Navigating Cambrian Explosions
Scott Belskyimplications.com
because of Abundance, businesses are realizing that the only way to differentiate their goods and services in today’s overstocked marketplace is to make their offerings physically beautiful and emotionally compelling.
Daniel H. Pink • A Whole New Mind: Why Right-Brainers Will Rule the Future
The determinants of value for a product will no longer be scarcity or utility. They will be affect, sentimental taste, personal idiosyncrasies, and craftsmanship.