I’ve been hovering around this problem for a while now and I recently saw @pieratttt prebrand thread from 2019
In which he details why early stage branding is broken
and I couldn’t agree more https://t.co/0FXUxoi4W3
I’ve been hovering around this problem for a while now and I recently saw @pieratttt prebrand thread from 2019 In which he details why early stage branding is broken and I couldn’t agree more https://t.co/0FXUxoi4W3
You can absolutely know what your brand is before PMF.
Brand is the understanding of what the company is, what it stands for, the quality standards, who you hire, what we do, how we do it, and why. Consistency is crucial for a brand; it's like the soul or personality of your company. Then external brand will follow.... See more
Karri Saarinenx.comIn the early days of a company with a single product, positioning the product and the company as the same thing is the easiest path to establishing a brand in the minds of customers, because there are simply fewer things to remember. It
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
This right here! Flashes in the pans have a playbook and suits most app founders
Peter | Mobile Appsx.comBut great brand is the lagging indicator of success . The buzz is created by the hard work that the entrepreneurs put in: Finding product/market fit, hiring a great core team, finding acquisition channels that scale. Brand marketing is great, but it should be layered on later.
The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups at andrewchen
Marketing is one of the most misunderstood functions in business. Founders think they have a marketing problem when they actually have a product problem. Companies say “my competitor is great at marketing” when they actually mean “my competitor is great at strategy.”
Steve Jobs and Elon Musk didn’t build their... See more
Katherine Boylex.com