Great thing about starting your own company that you can design the way you want it. Too many founders or companies fall in this trap following established playbooks or bring processes from other places. People also say that “it doesn’t work” or “it won’t scale”, which my response is well have you tried it? Have you tried to make it work? At @l... See more

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more

experimentation is at the heart of growth: a willingness to test and iterate on the path to transformation cc @FU_joehudson @artofaccomp https://t.co/1XqLUzKLCS

I had a chat last night with a billion-dollar SaaS founder/CEO. He's raised $200M at a $2B valuation in 2021. Living the high life in SF with a crazy house and a Porsche 911. On the surface, it seems like he has it all and living the dream. But he called me out of the blue at 11p last night to vent. It’s been 9 years since he started the compan... See more

Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.

I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more