Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more

I've built an 8 figure holding company with $0 of outside capital called Late Checkout. Today, I’ll share our playbook. Maybe it’ll be helpful to someone. Step 1: Find audience We focus on influential, high value customer audiences. W... See more