Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more

Great thing about starting your own company that you can design the way you want it. Too many founders or companies fall in this trap following established playbooks or bring processes from other places. People also say that “it doesn’t work” or “it won’t scale”, which my response is well have you tried it? Have you tried to make it work? At @l... See more

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more