I find Matt’s reason for posting to be a refreshing change from most other writers. There’s nothing wrong with using Substack as a vehicle for promoting your work, of course, but it’s nice to see purpose beyond targeting economic incentives. I like the idea of writing to attract others with whom your work and thought resonate. Others who may have i... See more

Words are crucial, therefore changing the lexicon was the first step. I stopped considering the web as a place where to find an audience . I quit using the word users , switching to people instead and rewrote my pages to reflect my true self. Eradicating the marketing jargon was also paramount. I don’t produce content , I write and record sounds an... See more

The people I find most interesting on social media are using it as a sort of diary/note to self, not broadcasting to an audience.

so @julesterpak articulated this on her tiktok (linked below) Social media's positivity/toxicity is inherently about user intent. There's a huge difference between: a) posting to get a reaction b) archiving a memory that you're comfortable sharing b) is far healthier