I think most of us know what true good nutrition is—it’s getting back to those basics of fruits and vegetables—but that’s boring, that’s challenging … If there’s a product that offers me 75 different ingredients and claims to tackle my dull skin, give me energy, and help with the digestive issues … why would I not give it a try?”

Obscure the Truth: Make vague claims that make consumers feel good.

Ignore the Front of the Package Don’t fall for health halos ! The front is marketing, not science. Common Traps: ● “ Gluten-Free ” → Doesn’t mean low sugar or low carb. Soda is gluten-free! ● “ Vegan ” → Doesn’t mean healthy. Sugar and processed oils are vegan. ● “ Organic ” → Still can spike your glucose. Organic sugar is still sugar. 📌 Always fl... See more

Create Confusion: Fund research showing the harmful ingredients are healthy, or at least not provably harmful.